The star of the beloved TV series 'Charmed' has always been cute with a healthy dose of naughty, but McGowan started going under the knife in 2007 -- and her face has never been the same since.

The story goes that she was in a car accident that year that left her with a cut under her right eye, so she saw a surgeon to take care of it. But that seems to have led to elective procedures that possibly include a nose job, brow lift, and cheek and chin implants, plus the usual Botox and injectable fillers.

Her face has changed so much in just a few years that when she did a guest spot on 'Law & Order: SVU' in 2011, the interwebz lit up with conversation -- and even now, Googling "what happened to Rose McGowan's face" returns hundreds of results.

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