From the moment news broke that Kim Kardashian was pregnant with Kanye West's baby, it was clear that they were destined to take up the mantle of "most ridiculous baby name." (Watch your back, Paltrow.)

Now a "close friend" of Kim's says, “Kayne likes the name Khrist.”  For realzies.

This shouldn't come as a surprise. Kanye's next album is rumored to be titled 'I Am God.' And everyone knows that God's son was Christ, right? (Well, not counting Jews or Muslims. But whatever. Stay focused here.)

According to the source who blabbed to Naughty But Nice Rob, Kim allegedly likes that the prospective name carries on the "K" tradition that her family has famously abused.

“This is a huge decision but it is Kayne who is taking the lead,” the insider continues. “Kim wants the perfect name that is unusual and fun but she thinks it’s just a name ... Kayne sees a name as a much more than a name, he sees it as a brand.”

Because what's more "unusual and fun" than naming your child after a guy who was brutally beaten and publicly executed?

Best. Personal brand. Ever.

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