No. 3: William Shatner for Priceline – Best Celeb Super Bowl Commercials

William Shatner has made a name for himself with Priceline as the character "The Negotiator." In this 2012 spot, he meets his untimely demise after saving a bus full of citizens -- before being later resurrected by the company to profit off his 'Star Trek' notoriety, of course. KHAAAAN!