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Chris Brown Cost a Radio Concert a Major Sponsorship, But They Don’t Care

Chris Brown
Jason Kempin, Getty Images

Just like Chris Brown doesn’t care about his neighbors’ kids, motor vehicle laws or Rihanna, his camp doesn’t give a hoot about his poor marketability.

When a Canadian telecommunications giant pulled out of a huge radio concert following Breezy being added to the lineup, they ignored just what makes him so unappealing to advertisers and just ranted about how great he is — completely missing the point.

Rogers Communications released a statement explaining why they backed out of sponsoring Energy 103.5′s Energy Rush concert. Their reasoning in a nutshell? “Chris Brown still seems kind of douchey to us.”

“Rogers has been a sponsor of the Energy Rush concert series for the last seven years, an opportunity that has brought many popular musical acts to metro Halifax,” a Rogers spokesperson told E!. “Our agreement to continue sponsorship of the series was made before Chris Brown’s appearance was announced. However, as soon as he was confirmed as one of eight performers, we decided to withdraw our sponsorship at this time.”

The rep added, “We have shared a great partnership with the local radio station for the last seven years and we appreciate their understanding of our decision.”

Brown’s PR responded almost immediately with the same old story: “Can he really be so bad if he does photo ops for charity?” (Answer: Yes.)

“It’s a shame that some people are so short-sighted and uninformed. Chris is an award-winning artist whose goal is to inspire and entertain,” Breezy’s rep said. “He engages in many philanthropic endeavors to support his community and communities worldwide including the Jenesse Center Domestic Violence Intervention Program, Best Buddies, AIDS Project Los Angeles, Kids Wish Network, Get Schooled and Home Again.”

The PR mouthpiece continued, “He’s just embarked on the Unity Campaign to bring people together despite their differences while promoting tolerance and forgiveness. Chris strives to learn from his past and to grow as a person, as we should all do. Chris is looking forward to being a part of the Energy Rush Concert Series.”

How does the radio station feel? They told E! News, “Chris Brown is a multi-platinum, award winning, international artist and we are pleased to be welcoming him to Canada. Although Chris is as controversial as he is talented, there is no denying that he is one of the biggest, boldest, chart-topping names in the music industry today.”

Energy added, “With the momentum of Chris’s new album set to release this Fall, we have full confidence these Canadian performances will in fact be very well received.”

Translation? “He’s bad news, but dude, he sells tickets. And that’s more important.”

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